Marketing compliance · regulated industries

Digital teammates built for ambition, wired for compliance.

brett is the trusted AI teammate for the world's most ambitious regulated companies.

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BUILT FOR REGULATED MARKETERS IN

  • Pharma and life sciences
  • Financial services
  • Insurance
  • Healthcare
  • Banking
  • Medical devices
  • Sustainability
  • Consumer goods
  • Retail banking
  • Mortgage lending
  • Wealth management
  • Investment firms
  • Fintech
  • Credit and lending
  • General insurance
  • Life insurance
  • Health insurance
  • Insurance brokers
  • Online gaming
  • Sports betting
  • Casino operators
  • Lottery
  • Private healthcare
  • Health tech
  • Prescription medicines
  • OTC products
  • Cryptocurrency exchanges
  • Digital assets
  • Blockchain products

Meet brett.

brett working alongside a team in Slack

Works where you work

Create, manage and review content in the tools your teams already use, including Slack, Microsoft Teams and email, without adding another handoff.

brett brand and compliance rules interface

Understands your rules

brett grounds every piece of work, recommendation, and decision in the regulations, policies, and brand standards that govern your work.

brett approval workflow configuration interface

Keeps work moving

brett doesn't sit on a decision. It asks for approval the moment it's needed, the same way a trusted teammate would.

How it works

Purpose built for better marketing.

  1. 01

    Move faster, without adding risk

    Structured workflows and built-in controls shorten regulated content cycles without compromising compliance.

  2. 02

    Apply every rule at the point of work

    Ground every recommendation and decision in the regulations, policies and brand standards that govern the work.

  3. 03

    Catch issues before compliance does

    Check every draft for unsupported claims, missing disclosures and inconsistencies before it reaches reviewers or audiences.

  4. 04

    One workspace for every market

    Manage content across jurisdictions in one place, with the relevant local requirements built into each workflow.

  5. 05

    Know who signed off and when

    Keep a complete, timestamped record of every marketing and compliance approval, with no ambiguity over who authorised what.

  6. 06

    Turn every review into a clearer picture

    See review volumes, recurring risks and approval performance in reporting that makes the next decision easier.

For every regulated market

Financial services professionals reviewing documents

Financial services

Clearer communications across investments, lending, and consumer finance.

USA

  • SEC Marketing Rule 206(4)-1
  • FINRA Rule 2210
  • Investment Advisers Act recordkeeping rules

UK

  • FSMA 2000 s21 and Financial Promotion Order 2005
  • COBS 4 — investments and wealth management
  • PRIN 2A — Consumer Duty

EU

  • MiFID II, Article 24
  • Delegated Regulation (EU) 2017/565
  • PRIIPs Regulation where applicable
Banking and lending professionals discussing a property

Banking and lending

Consistent review for campaigns, product pages, and mandatory disclosures.

USA

  • Truth in Lending Act and Regulation Z
  • ECOA and Regulation B
  • CFPB UDAAP standards

UK

  • BCOBS 2 — retail banking and payments
  • CONC 3 — consumer credit and lending promotions
  • MCOB 3A — mortgages and home finance
  • Consumer Credit Act 1974
  • Payment Services Regulations 2017
  • FSMA 2000 s21 and Financial Promotion Order 2005
  • PRIN 2A — Consumer Duty

EU

  • Consumer Credit Directive (EU) 2023/2225
  • Mortgage Credit Directive 2014/17/EU
  • PSD2 communications requirements
Insurance professionals in consultation

Insurance

Product language and disclosures checked across every customer touchpoint.

USA

  • Applicable state DOI advertising rules
  • NAIC advertising model regulations
  • State unfair-trade-practice requirements

UK

  • FCA ICOBS 2 and ICOBS 4
  • FCA PRIN 2A Consumer Duty
  • CAP and BCAP advertising codes

EU

  • Insurance Distribution Directive, Article 17
  • PRIIPs rules for insurance-based investments
  • Applicable national implementation
Healthcare professionals speaking with a patient

Healthcare

Patient-facing content that stays accurate, clear, and appropriately evidenced.

USA

  • HIPAA Privacy Rule
  • FTC Act, Section 5
  • HHS rules at 45 CFR Parts 160 and 164

UK

  • UK GDPR and Data Protection Act 2018
  • PECR 2003
  • CAP Code Section 12

EU

  • General Data Protection Regulation
  • ePrivacy Directive
  • Unfair Commercial Practices Directive
Medical-device specialists examining a product prototype

Medical devices

Evidence-led product claims aligned with market and channel requirements.

USA

  • Federal Food, Drug, and Cosmetic Act
  • 21 CFR Part 801 device labelling
  • Section 502(r) for restricted-device advertising

UK

  • UK Medical Devices Regulations 2002
  • MHRA device guidance
  • CAP Code Section 12

EU

  • Medical Device Regulation (EU) 2017/745, Article 7
  • IVDR (EU) 2017/746, Article 7
  • Applicable MDCG guidance
Life sciences professionals working in a laboratory

Pharma and life sciences

Claims, fair balance, and prescribing information reviewed before submission.

USA

  • FDA 21 CFR 202.1
  • Federal Food, Drug, and Cosmetic Act
  • OPDP prescription-drug promotion guidance

UK

  • Human Medicines Regulations 2012
  • MHRA Blue Guide
  • CAP Code Section 12 and ABPI Code

EU

  • Directive 2001/83/EC, Titles VIII and VIIIa
  • EFPIA Code
  • Applicable national medicines-advertising rules
Sustainability professional overlooking wind and solar energy infrastructure

Sustainability

Environmental claims and sustainability disclosures checked against the evidence behind them.

USA

  • FTC Act, Section 5
  • FTC Green Guides, 16 CFR Part 260
  • Environmental-claim substantiation requirements

UK

  • CMA Green Claims Code
  • CAP Code Section 11 — environmental claims
  • FCA anti-greenwashing rule and SDR, where applicable

EU

  • EU Taxonomy Regulation (EU) 2020/852
  • CSRD and European Sustainability Reporting Standards, where applicable
  • Unfair Commercial Practices Directive 2005/29/EC
Consumer-goods professional reviewing food, beverage and personal-care packaging

Consumer goods

Claims, labels and packaging reviewed across food, supplements, personal care and household products.

USA

  • Federal Food, Drug, and Cosmetic Act and 21 CFR Part 101
  • DSHEA and 21 CFR 101.93 for dietary supplements
  • FTC Act, Section 5 and FTC Green Guides
  • Fair Packaging and Labeling Act

UK

  • Food Information Regulations 2014
  • Nutrition and Health Claims Regulation (EC) 1924/2006, as retained
  • Applicable national Food Supplements Regulations
  • CAP Code Sections 3, 11, 12 and 15

EU

  • Food Information to Consumers Regulation (EU) 1169/2011
  • Nutrition and Health Claims Regulation (EC) 1924/2006
  • Food Supplements Directive 2002/46/EC
  • Cosmetics Regulation (EC) 1223/2009 and Unfair Commercial Practices Directive

Push your expert work forward.

See brett work for your team